SUMMARY
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc odio purus, tempus non condimentum eget, vestibulum.
This project centred on positioning a newly launched B2B SaaS platform for investment readiness. Following its beta release, the scope included defining the brand tone, designing the desktop interface, finalising the navigation system and creating the data visualisation strategy.
True Alpha
Data visualisation
2022
Web, desktop
SUMMARY
Designed for early-stage founders, the platform handled complex business data that required a clear and engaging presentation. The data-heavy dashboard was reimagined as an insightful and intuitive interface.
The process began with market and user preference research to define a visual strategy and approach to content architecture. The user experience design work covered onboarding flow, data integration flow, and financial analysis flows. A modular design system was developed in Figma, creating reusable components ready for seamless development handover.
