SUMMARY
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The project included consumer mobile apps, B2B partner platforms, and an employee kiosk experience redesign, with a focus on frictionless registration and login. A culturally sensitive, human-centred design approach was used to support adoption across the target countries.
SUMMARY
Embedded in a cross-functional team, I worked closely with the development, marketing, and project management teams to harmonise the redesign of the new, unified onboarding flow. Leading user interviews, and contributing to survey development and usability testing, I helped define user flows that were suitable for the targeted markets.
Strictly following bp’s sustainable design system and human-centred design principles, I navigated prototyping, high-fidelity, and collaboration platforms to create and communicate the final design. The outcome was fully aligned with usability heuristics and met WCAG accessibility requirements.
