Kikos

Product launch

The goal of this branding project was to create a brand definition for a new product produced by a family-owned business. The owners envisioned a cutting-edge, exciting, and engaging brand identity that appeals to the high-end market segment they were targeting.

CLIENT:

Kikos

PROJECT:

Brand identity

DATE:

2018

MEDIUM:

Web

SUMMARY

The branding work involved extended competitor analysis and audience preference analysis to understand the mental model towards a premium category yet approachable service in the industry. The overall look and feel aimed to reflect the novice social experience offered to tech-savvy audience, by using minimalist principles and high-contrast components. After a highly successful rapid testing for client’s acceptance, the website’s content architecture and interaction design were finalised and handed over to the client’s development team.