SUMMARY
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This personal branding package was created to support the client in turning her side hustle into a full-time business. She asked to create a distinct visual identity with a strong personal touch that reflects her thoughtful and approachable attitude towards work.
Maria Weber
Personal branding
2025
Digital, print
SUMMARY
The client’s identity was built around her natural complexion to represent her cohesively through the elements of the personal brand. I created a unique visual language that included a brand pattern, font style, and abstract graphic illustrations that embody the brand’s essence and can be used to create assets.
My branding package is fantastic, it’s friendly and delightful. After updating my profile, my students sent me messages about the warm vibe and kind look and feel. This was my goal, because math is somewhat scary for most students, so I wanted to bring a bit of a heart to my coaching to connect better with them. This image gives me the feeling of starting a new phase in my career, which makes me so excited.
– Maria Weber | Math coach
