SUMMARY
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The purpose of this project was to create promotional assets for a collaborative pilot project between two brands, with the aim of bridging the visual differences and making both brands equally represented in the campaign.
New Balance
Promo materials
2019
Web3
SUMMARY
With an understanding of the boundaries of both parties’ brand identities, I aimed at making the best use of the visual tokens to create a merged branding. A splash page and series of illustrations have been produced featuring the colours and logo components of the blockchain brand, while also incorporating the product features of the retailer brand. Creating a recognisable visual merger was made possible by the collaboration with brand representatives during this pilot project.
