SUMMARY
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The purpose of this branding project was to create a cohesive visual identity that would effectively link together the client's marketing materials and serve as a catalyst for their business growth.
Sofia Nicoleta
Brand expansion
2023
Digital, print
SUMMARY
To consolidate their brand, I created a comprehensive brand guideline with a refined colour theme and characteristic graphic patterns, custom icon, logo, flyer, and matching print design. Additional social media accounts and digital campaign banners were added to the brand’s digital channels to further enhance its online presence.
I coordinate water-based recreational activities at various locations and I have seen firsthand the power of a strong brand. There are usually many trainers to choose from, and people seems to pick profiles they recognize from other sources. So I was very keen to have my flyers and promo cards perfectly match my profile on venues’ site for better recognition, and I’m really happy with the result.
– Sofia Nicoleta | Aquafitness trainer
