SUMMARY
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The branding project served a newly established startup that was developing their financial dashboard. I was given the opportunity to devise a fresh visual identity that challenges the traditional old-fashioned image of financial services and is able to attract a younger audience.
SUMMARY
The goal of the project was to create a loveable brand identity that can emotionally engage the audience, elevating the product above generic productivity tools. I ensured successful branding by analysing the target market’s visual preferences along with the latest industry trends, implementing design elements that foster trust, and set up an intuitive visual hierarchy for the interface components.
An agile, component-first design system was created in discussions with the development team as a part of the iterative brand development process. The collaboration enabled a flexible work flow and ultimately a successful beta launch that could delight the test audience.
