Wellness Nights

Brand refreshment

This project was created to upgrade the overall look and feel of the brand to convey a fresh and chic experience, aimed at expanding the resort’s reach to international customers. The new branding delivered a clear visual direction and the core design library to support future growth.

CLIENT:

Wellness Nights

PROJECT:

Branding & Website

DATE:

2017

MEDIUM:

Digital

SUMMARY

I developed the visual language for the brand, ensuring it resonated with the target demographic through visual preference research and market analysis tailored to the client’s geographic area. For the landing pages, I have chosen edgy, asymmetrical layout, and a bright yet unobtrusive colour palette, with the creative use of typography to give the brand a distinctive look. The website components were designed with modular approach, making sure they are reusable and re-purposeable.