SUMMARY
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This distinctive branding project was created for a niche e-learning platform that was looking for a distinct personality for their brand to carve out a unique space within their market. They envisioned a brand that would stand apart with its bold yet smart visual identity.
SUMMARY
The What Is Truth Growth Hub is a progressive learning platform particularly tailored to address the unique skill needs of individuals in competitive or high-stress fields, including combat athletes, entrepreneurs, first responders, mediators, and more.
Following the definition of the visual direction that aligned with market goals, I developed the design system to guide the systematic application of visual components for future brand materials. To design the website, I followed human-computer interaction design principles to create a hierarchy of interactions and guarantee fast adaptability and high engagement of visitors.
